News » Race Team Hires Twin Advertising
Dallas, Texas - March 28, 2008 - Tim Brown Racing, LLC (TBR), a Dallas based race team, has named Twin Advertising of Pittsford, NY agency of record as it pertains to the creation, development and maintenance of their web presence. Twin was chosen because of the combination of their award winning creativity and the depth of their interactive department.
TBR?s objective is to combine exciting championship caliber race operations, along with celebrity-leveraged community programs to bring millions of active new fans to NASCAR ?We believe that Twin?s experienced team will help us achieve our goal of having a strong web presence, and that they will play a major role in our branding and interactive messaging. We are very excited about this partnership.? said TBR?s, Vice President and General Manager, Sheldon Freeman.
TBR?s race operations for the 2008 season will be managed by Dale Earnhardt, Inc (DEI). DEI has a proven track record for fielding championship teams for over 20 years.
About Tim Brown Racing - Tim Brown Racing, LLC (TBR) was founded in 2006 by NFL legend Tim Brown to fill NASCAR?s growing void of cultural diversity. After a 3-year plateau in fan growth, NASCAR has been forced to look outside its traditional target audience to find ways to embrace minority markets such as women, youth, Hispanics, Asian and African Americans. For more information please contact Sheldon Freeman, VP and GM at 347-678-5227
Check them out on the web at www.timbrownracing.com.
