News » Working Out Those Kinks on the Web
Surfing the web isn’t always a smooth experience. Many sites knot up not only content, but purpose. Why is the webpage there? If there is no direction from the web point of things…how is a user supposed to know what to do with themselves once they get to that page?
That’s where we come in. The Spa at Labella approached us looking to generate some business from the Internet. They had a few websites already, but they were purely informational. They needed a clear call to action to get people through the doors. Not for long…
With a quick turnaround, we launched a Google AdWords campaign across the Metro Rochester area and paired it with a custom landing page / lead generation module. When user’s click through to the landing page, they are greeted with the current promotional offer and a signup form to get their coupon for the monthly special. This information is then sent to the Labella team and they can contact customers personally to arrange appointments at the customer’s convenience.
The system has been working great thus far. Leads are rolling in and we’ve already versioned out the landing page for the medical aesthetics aspect of the business. We encourage you to check out the spa or the aesthetics pages and go pamper yourself for a bit. You deserve it.
