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        <title>Twin Advertising | Interactive</title>
        <description><![CDATA[The hottest interactive agency in Rochester.]]></description>
        <link>http://www.twinadvertising.com</link>
        <lastBuildDate>Thu, 25 Jun 2009 13:14:23 +0100</lastBuildDate>
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            <title>Twin Advertising</title>
            <link>http://www.twinadvertising.com</link>
            <description><![CDATA[Feed provided by Twin Advertising. Click to visit.]]></description>
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        <item>
            <title>IM CD For PT</title>
            <link>http://www.twinadvertising.com/news.php?a=25</link>
            <description><![CDATA[10-4 good buddy? Need us to 10-9? Alright, so maybe we need to take the CB radio away from Josh. We’re just still in the communication zone from our recent project with Performance Technologies and for some reason trucker-talk came up. Don’t ask us how; stuff like that just happens around here sometimes.<br />
<br />
Either way...that over-abbreviated jargon above is referring to the new Interactive Media CD that we completed for PT. This global supplier of integrated IP-based platforms and solutions needed an effective way to distribute information to their clients. With a considerably large product base, it wasn’t effective to get the word out through print collateral.<br />
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Poised with this problem we came back with a fully functional, easily scalable method of deployment that saves Performance Technologies a bunch on printing and development costs. The solution is a Multiplatform Flash Application that incorporates product photos, datasheets and links driving traffic to their corporate website. Being XML based, it is easily edited and its scalability is almost unparalleled compared to other solutions in the same realm of Interactive Media. <br />
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We’ve also cooked up various methods of distribution for PT, including a branded Mini-CD to be used at tradeshows, web distribution channels and an interactive handout for sales agents.<br />
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We’ve got more on the horizon for Performance Technologies and as our relationship continues to grow, we’ll keep you posted on how we’re helping keep these industry innovators on top. Until then, pop over to their <a href="http://www.pt.com" target="_blank">site</a> (especially if you’re a tech-junkie like us) and be ready to have your mind blown by their advanced embedded and signaling solutions. Until next time, Twin Advertising...over and out. ]]></description>
            <author>Joshua Currier</author>
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            <title>Extreme Software Engineering Makeover</title>
            <link>http://www.twinadvertising.com/news.php?a=24</link>
            <description><![CDATA[Recently, Marc Fiore and the Mindex team approached us for a little makeover for their brands and products. Since we’re always ready to pretty up a company’s image, we happily obliged and embarked on new branding, marketing collateral and a refreshed web presence for the Rochester based software engineering firm.<br />
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After we completed a new website for their flagship product school<strong>tool</strong> (read that release <a href="news.php?a=10">here</a>), we set to work on a new corporate identity for Mindex. A new look was developed and their collateral (brochures, business cards, etc.) was updated to match. With the print and identity work out of the way, we put them together a <a href="http://www.mindex.com" target="_blank">website</a> that allows information to be found easily, and updated easily through a custom built CMS.<br />
<br />
With their fresh new presence completed and gaining great reviews, they brought school<strong>tool</strong>IQ to us for a little shine and polish on this school<strong>tool</strong> offshoot. We gave the product a little flair while sticking to their school<strong>tool</a> branding guidelines, and even developed a <a href="http://www.schooltooliq.com" target="_blank">landing page</a> so that the new product had its own little place on the web.<br />
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Now that you know what they do - and they’re looking sexy doing it - <a href="http://www.mindex.com" target="_blank">hit them up</a> if you need some software or advanced application development done. We’re all about web apps here at Twin, but the words "Advanced .Net Framework Architecture" send chills down our developer’s spines and we’re pretty sure the guys don’t want to have to start coming to work in Snuggies to keep warm.]]></description>
            <author>Joshua Currier</author>
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            <title>GRB. Three Letters. A Lot of Meaning.</title>
            <link>http://www.twinadvertising.com/news.php?a=23</link>
            <description><![CDATA[The Genesee Regional Bank is out to Grow Rochester Business. Naturally, we wanted to take their message to the Internets so they could Get Real Bang for their buck. Generally, Really Big (alright, that was a stretch) progress can be made with the right approach in utilizing the web as a tool in your marketing arsenal. <br />
<br />
The GRB project was 3 faceted when it came to Twin Advertising. We started off by developing a companywide Intranet for storing commonly accessed documents and organizing resources. Once up and running, we got the message out to their about the Intranet with an email blast to their departments and the system has been helping company workflow ever since.<br />
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After the Intranet, we launched a Flash based landing page which was used to drive promotions while their website was getting a facelift and new content was being gathered. The landing page kept customers informed, and after its short stint at the forefront, we launched the current <a href="http://www.grbbank.com" target="_blank">GRB website</a>. The new site showcases their revamped corporate identity and puts a steady focus on their goal of helping to Grow Rochester Business.<br />
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With improved organization and a very clear and concise layout, it’s easier than ever to find out how Genesee Regional Bank can help you with all aspects of banking; both commercial and personal. What are you waiting for? <a href="http://www.grbbank.com" target="_blank">Get Reliable Banking today</a>.]]></description>
            <author>Joshua Currier</author>
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            <title>Working Out Those Kinks on the Web</title>
            <link>http://www.twinadvertising.com/news.php?a=22</link>
            <description><![CDATA[Surfing the web isn’t always a smooth experience. Many sites knot up not only content, but purpose. Why is the webpage there? If there is no direction from the web point of things…how is a user supposed to know what to do with themselves once they get to that page?<br />
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That’s where we come in. The Spa at Labella approached us looking to generate some business from the Internet. They had a few websites already, but they were purely informational. They needed a clear call to action to get people through the doors. Not for long…<br />
<br />
With a quick turnaround, we launched a Google AdWords campaign across the Metro Rochester area and paired it with a custom landing page / lead generation module. When user’s click through to the <a href="http://www.relaxatlabella.com" target="_blank">landing page</a>, they are greeted with the current promotional offer and a signup form to get their coupon for the monthly special. This information is then sent to the Labella team and they can contact customers personally to arrange appointments at the customer’s convenience.<br />
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The system has been working great thus far. Leads are rolling in and we’ve already versioned out the landing page for the <a href="http://www.timelessatlabella.com" target="_blank">medical aesthetics</a> aspect of the business. We encourage you to check out the <a href="http://www.relaxatlabella.com" target="_blank">spa</a> or the <a href="http://www.timelessatlabella.com" target="_blank">aesthetics</a> pages and go pamper yourself for a bit. You deserve it.]]></description>
            <author>Joshua Currier</author>
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            <title>Damn Kids and Their Rattles.</title>
            <link>http://www.twinadvertising.com/news.php?a=20</link>
            <description><![CDATA[We here at Twin believe that the only rattle coming from your car should be the trunk shaking from the music of your favorite tunes being played loudly through residential neighborhoods. As your neighbors emerge from their house, shaking their fists...they may be annoyed, but they know you're driving around without a care in the world.<br />
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Now, swap the trunk shaking bass for a loose and rusty tie rod. Not only can rattles be annoying, they are the soundtrack of irresponsibility and could be pointing to a potentially dangerous problem that you've yet to address. The ol' girl's your pride and joy and that means you have to show her that tender love and care that can only exist between man and machine. So where do you bring her to get fixed?<br />
<br />
Well, if you bring her to a shop without a Rattle Tracker...you are bringing her to a shop that is going to take a few guys off of actually wrenching vehicles to go drive her around. Harmless enough? Not quite. On their trip they are going to be driving erratically and hitting every pot hole they can before they go back to the garage and GUESS where the rattle is! Who knows what they'll take apart and how long it will take them to hypothesize their way to the solution.<br />
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On the other hand, you can bring your ride to a garage that has a Rattle Tracker. They'll pull your vehicle in, roll the Rattle Tracker over, pull her up so one of her tires rests gently against their patented roller system and hit the button. The Rattle Tracker will shake your girl just right while the mechanic walks around your vehicle and finds exactly where the rattle is, while it?s rattling! No abuse to your ride, wasted gas that was in your tank or countless hours trying to find a well hidden rattle.<br />
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The guys over at Rattle Tracker came to us to hit the Internet running, so step one was a <a href="http://www.rattletracker.com" target="_blank">killer website</a> featuring the product. From here we're planning out their domination of garages nationwide and getting them there by pairing our Internet savvy with their down home sales approach. If you happen to be in Vegas on November 4th, you can drop in and see the Rattle Tracker team at SEMA. There might even be another surprise there if we have anything to do with it,but that's still under wraps. We'll just say in advance...you're welcome guys.<br />
]]></description>
            <author>Joshua Currier</author>
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