By Alyssa Barrett

Marketers and companies state over and over, content is king; it’s necessary and absolutely vital to advertising. But what makes up good content? What are the tools that allow it to become powerful and successful enough to engage consumers?

Copywriting is the art and science of the written promotion, the key to successful content. The confirmation that they are on the right path to what they came for.

Writing is a must in today’s working world, necessary for any basic position. The best copywriters are able to create beautiful forms that inspire people, there is always a call to action, easily apparent or not. The variety of copywriting skill out there is vast, such as the variety of copywriting styles. Within the scope of the marketing industry, the amount of content that needs to contain impeccable written communication is endless. Since the development of the original copywriter and advertiser there are general formalities applied as rules of thumb and I’ve discovered the latest trends and growing guidelines for modern writers. With the growing need for content creators comes the need for great writers. In today’s marketing world, people have instant access to photos, posts, digital feeds and endless articles to sift through. Now more than ever copy is kept simple, instantly gratifying the reader with a focus on essential headlines and the first sentences that guide the reader onwards.

It’s imperative to implement a strategy that includes focus on the reader. Understanding and developing a framework that attends to the prospective consumer’s needs and wants. There is a higher value placed on writing copy that builds trust and confidence in order to build a positive relationship. Popular, successful copy is often conversational, straightforward and natural. It encompasses a style based on the industry yet implements poetic, inspiring techniques that speak to the reader.

As an intern at Twin, I’ve only graced the top of the advertising world. Although I strive to find the best tips and advise for engaging writing, I’ve come to understand that it’s always been imperative to start with the first draft. The horrid, awful first rough idea that’s put on paper. It’s often put away for a while and then returned to, over and over. Multiple drafts are created, some are crumpled and thrown out and some move on to greater stages.

To become a writer, you must write! Find the courage to get that initial idea down on paper, then watch it grow into great content that engages the audience and builds a powerful relationship.